Starcom MENA has struck gold at this year’s Media & Marketing Awards.
The agency won the festival’s corporate social responsibility award for its ‘Spread Some Inspiration’ campaign for Philadelphia – a campaign that celebrated the unreported philanthropy and social contributions of women in the GCC.
Alexandra Reynolds, international client services director at Starcom MENA, said: “The campaign created a forum to promote these women’s extraordinary achievements – www.phillyarabia.com. We integrated Facebook and other sharing functions, and teamed up with the region’s leading lifestyle magazine to highlight the stories we uncovered. As a result, over 21,000 people vis
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