Not content with pick-pocketing Snapchat in 2016, Instagram seems determined to muscle in on YouTube’s turf as well by launching a video hub and standalone app that it’s calling IGTV. And for good reason too. According to a recent Pew Research survey in the US, Instagram is trailing only YouTube in usage among teens. 85 per cent of Americans aged 13 to 17 say they use YouTube, with Instagram coming in second at 72 per cent, and Snapchat close behind at 69 per cent. While Instagram could definitely do with a better ‘home’ for its video content outside of users’ Stories or Feeds, its emphasis on catering to the longer-form video that YouTube currently dominates clashes somewhat with it
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