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Hiba Faisal
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SRMG and Naif Alrajhi Investment partner for MENA’s media and advertising ecosystem

Hiba Faisal
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This partnership with Phi Advertising boosts OOH reach by combining Phi and SMS assets across the MENA region.

SRMG and Naif Alrajhi

SRMG and Naif Alrajhi Investment announced a strategic partnership designed to advance innovation and growth across the media and advertising industries.

This partnership focuses on two strategic pillars: Expanding Phi’s Out-of-Home (OOH) advertising footprint and partnering with Veyron Marketing to drive innovation in media and marketing.

SRMG CEO Jomana R. Alrashid stated, “This partnership is a convergence of vision, impact and capability. By uniting Phi’s comprehensive presence and Veyron’s operational expertise, combined with SRMG Media Solutions’ services and reach of over 170 million users, we are creating a dynamic ecosystem that empowers brands to engage audiences with


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Tags:Advertisingbranded contentdigital formatsexperiential advertisingmediaNaif Alrajhi InvestmentOOHSRMG
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
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