Spotify, the largest global music streaming subscription service, last week officially launched in the Middle East and North Africa (MENA) region. Spotify has more than 191 million users globally.
Spotify is working with Connect Ads as its MENA advertising sales partner, and its inaugural advertisers are Hardee’s, Lipton, MercedesBenz Cars Middle East, MountainView, Samsung Gulf Electronics, The Coca-Cola Company and Western Union, all of which, the platform said, “have taken the opportunity to be the first brands to reach Spotify’s engaged audience of music fans in MENA”.
The music streaming service allows music fans to discover and enjoy more than 40 million local and inter
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