For many people in Egypt, music is part of the daily routine – whether you’re on the move, waiting your turn, or trying to tune out the noise. But when mobile data runs low, even listening to your favourite songs can feel like a trade-off. Spotify has introduced a data saver feature designed to reduce data usage by up to 90 per cent while listening to music.
To inform users about this option, Spotify ran a campaign in Egypt with the message: keep your music, save your data.
“Mobile data is expensive, and for many users, that makes streaming music feel like a luxury. Our goal was to challenge that perception by spotlighting a feature designed to break that barrier,” says Umar Achra
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
