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Samsung’s Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London.
Samsung, the South Korean tech giant, landed seven Lions at Cannes for the campaign that features an ostrich learning to fly after accidentally donning a Samsung VR headset and launching a flight simulator.
Leo Burnett Chicago devised the campaign but it was a truly international project with MPC’s London, Los Angeles, Paris and Bangalore offices providing the animation and visual effects magic that brought the creative idea to life.
Samsung collected a coveted hat-trick of golds under the Cannes Lions
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