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Campaign Cannes Diaries 2017: TBWA’s Chris Garbutt on collaboration

Chris Garbutt chief creative officer of TBWA\Worldwide talks to Campaign about collaboration in creativity.

Some of the collaborative works that won at Cannes include Potatoes on Mars for Memac Ogilvy Dubai, Fearless Girl by McCann, and Meet Graham by Clemenger BBDO Melbourne. They used a combination of agency, artists, scientists and more to convey powerful messages.