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Sony Xperia Z3 urges consumers to ‘Demand Great’

Adam&Eve/DDB London conceptualised the work.

Sony Mobile launched an integrated global campaign encouraging consumers to ‘Demand Great’ for the launch of its Xperia Z3 handsets.

A 60-second film (above) that rides the proposition highlights Xperia Z3’s ability to take ‘incredible photos’ in low light conditions. The film features a group of snowboarders as they descend a mountain in complete darkness, performing a light show of sorts. Their identity is revealed later in the film, which was shot in Argentina by Peter Thwaites. This film went on air on 1 October in the Middle East.

“Sony Mobile’s Xperia Z3 series is for people for whom ‘good’ just isn’t good enough,

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