fbpx
FeaturedNewsThe Work

Sony Xperia Z3 urges consumers to ‘Demand Great’

Adam&Eve/DDB London conceptualised the work.

Sony Mobile launched an integrated global campaign encouraging consumers to ‘Demand Great’ for the launch of its Xperia Z3 handsets.

A 60-second film (above) that rides the proposition highlights Xperia Z3’s ability to take ‘incredible photos’ in low light conditions. The film features a group of snowboarders as they descend a mountain in complete darkness, performing a light show of sorts. Their identity is revealed later in the film, which was shot in Argentina by Peter Thwaites. This film went on air on 1 October in the Middle East.

“Sony Mobile’s Xperia Z3 series is for people for whom ‘good’ just isn’t good enough,


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Comments