The Emirates NBD Group launched Liv in 2017 as the UAE’s first digital banking proposition.
Since then, it has won numerous awards for disrupting traditional industry paradigms to offer customers a lifestyle-first intuitive banking experience.
Key changes have been made recently to Liv to better serve what its calls ‘an underserved but pivotal customer segment’: Generation Now.
“Our analysis demonstrated that this segment has unique needs that no other banking proposition in the market has effectively addressed so far,” Pedro Sousa Cardoso, the Chief Digital Officer of Retail Banking and Wealth Management at Emirates NBD, told Campaign Middle East.
So who are Gen Now?
Emirates N
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Tags:Emirates NBD Group
