Publicis Groupe CEO Arthur Sadoun (left) and American rapper Snoop Dogg (right) deliver ‘The Wishzels’
Publicis has released its annual ‘Wishes’ film, featuring American rapper Snoop Dogg, to celebrate its positioning to become the world’s number one ad holding group.
The group’s choice to cast the global celebrity to make the announcement comes off the back of his virality at the 2024 Paris Olympics. Renamed ‘The Wishzels’, this special edition sees the rapper charmingly confused about what Publicis is.
“What’s Publicis holding? I don’t know,” Snoop Dogg says with a shrug in the video. He does however, proceed
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