Snap Inc. has announced the beta launch of a new permanent home for brands on Snapchat called Brand Profiles. The Brand Profiles are built around a brand’s unique investments in the app—whether its AR Lenses, native commerce stories, or other content highlights.
For the launch, Snap has partnered with roughly 30 of the world’s leading brands to extend the value of their experiences offered on Snapchat, including several from the MENA region. The beta launch will see participating brands from segments such as beauty and fashion, retail, entertainment, technology, telco, food and beverage, and more.
“The beta launch of Brand Profiles introduces exciting new ways for Snapchatters to
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