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Snapchat: Antidote to social media

Social media has made a lot of people feel less connected and the stress of social comparison has led to mental health issues.

Snap has launched a new campaign to show how it’s an anti-social media platform and differentiate itself from other platforms.

It highlights how different it is with its features such as conversations deleted after and no content feed.

Snapchat states, “The promise of social media started great. It was a place where we could connect with people and share bits of our lives. A place where we could be a part of something bigger than ourselves – where we could feel supported and loved. But somewhere in the adolescence of social media, things began to feel off


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