This year’s Ramadan is perhaps the most anticipated in recent years as communities truly return to togetherness after two years of subdued activities. There’s unmistakable excitement in the air as friends, families, and organizations plan to reignite Ramadan experiences. A recent Snap Inc. survey showed that approximately 46% of our MENA community plan to participate in more celebratory activities this year than in 2021. About half also plan to get together more, invite loved ones over for iftar more, and engage with their neighbours more.
This group is also together on Snapchat more than ever. For brands that want to be part of these celebrations, there are both challenges and oppor
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