Starcom MediaVest Group has retained the media buying and planning account for Saudi Telecom (STC) following a multi-agency pitch.
The group will continue to spearhead traditional media strategies for STC as well as digital solutions. Starcom MediaVest Group (SMG) previously retained the account in 2010.
“This win serves as a true testament to our longstanding partnership – spanning 11 years – and our shared leadership vision,” said John Antoniades, CEO of SMG MENA. “We are honoured to have the opportunity to continue to serve and work in partnership with STC. In an industry where client turnover is common, we, at SMG, worked relentlessly to build a solid reputation, strong credentials
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