SMC Media, the advertising arm of SMC Group, and MBC Media Solutions (MMS) have signed a non-binding Memorandum of Understanding (MoU) to merge SMC Media with MMS.
The companies said the step is intended to accelerate growth and expansion by unifying capabilities and expertise, ultimately establishing “the leading media and advertising entity in Saudi Arabia”.
According to their joint statement, once completed, the merger would mark a milestone for both parties, reflecting their commitment to driving innovation and delivering value to clients and the wider industry.
The statement also said that by combining expertise with one of the region’s largest advertising inventories, adve
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