With the support of the Kingdom of Saudi Arabia’s General Entertainment Authority (GEA), SMC Group has announced its role as the co-producer of the film Es’aaf, in collaboration with Blacklight and House of Comedy.
The film marks a major milestone in the history of Saudi cinema, as Es’aaf will be the first Arabic film to be presented in the IMAX format.
As co-producer, SMC played a pivotal role in attracting major commercial sponsors and creatively integrating brand placements within the film’s narrative, adding a new dimension to the cinematic experience.
“This partnership reflects SMC’s investment-driven vision to support Saudi cinema,” the group shared in a statement to Campaign Mi
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
