Image for illustrative purpose only. Credits: Unsplash
Saudi-based media company, SMC has announced a partnership with gaming content and activations company Evolution Group to provide brands opportunities to advertise with in-game advertising in the GCC region.
The collaboration with Evolution Group will allow SMC to sell ads that appear within games, opening a new and “highly engaging” channel to reach audiences.
SMC and Evolution Group will offer a suite of premium in-game video, audio, and interactive brand experiences.
In-app advertising solutions are designed to integrate brands into gaming environments in an i
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