Saudi-based media company, SMC has announced a partnership with gaming content and activations company Evolution Group to provide brands opportunities to advertise with in-game advertising in the GCC region.
The collaboration with Evolution Group will allow SMC to sell ads that appear within games, opening a new and “highly engaging” channel to reach audiences.
SMC and Evolution Group will offer a suite of premium in-game video, audio, and interactive brand experiences.
In-app advertising solutions are designed to integrate brands into gaming environments in an immersive and non-disruptive format while engaging with players.
Advertisers will benefit from a new option that taps into the dynamic and rapidly expanding gaming community, ensuring their messages resonate with a highly engaged audience.
According to SMC, the partnership is in agreement with its mission to provide advertising solutions across diverse channels.
SMC joins the many companies that investing in the rapidly-rising gaming industry, especially in Saudi Arabia.
The company also highlighted that it recognises the vast potential of this platform for advertisers.
“Gaming is a vibrant and growing sector globally and in our region and it is SMC’s aim to deliver innovation and quality services to our customers in this space,” said, Khalid Alkhudair, CEO SMC.
“We find Evolution, through its dedication and investment in the field of gaming solutions, to be the right partner to deliver our mission.”
“From Day 1 our goal has been to invest in the growth of the gaming sector in the region and bring forward innovative solutions, particularly to brand advertisers,” said, Warrick Billingham, GM Evolution Group.
“With SMC’s equity in the market and amongst clients, and its commitment to delivering quality products, we believe this collaboration will deliver world-class solutions.”
Saudi Arabia is currently in the limelight when it comes to the gaming industry in the region. Not only has the PIF, the government’s investment arm, made heavy investments in sector, but the country is also hosting the inaugural edition of the Esports World Cup this year.
