Global adtech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. This follows the company’s acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ brand. Equativ will capitalize on this unified expertise to fulfil the promise of advertising technology; offering a comprehensive and vertically integrated advertising and monetization solution to both supply- and demand-side clients.
The Equativ name reinforces the equal way in which the company treats clients; promoting openness, fairness, and accountability within the industry. Equativ facilitates direct interaction between buyers and sellers while
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