When it comes to banks and financial firms, humour isn’t a word you’d normally associate with their ad campaigns.
However, UK online bank Monzo is winning fans (and customers) by using funny memes, cheeky social media posts and a chatty tone of voice.
This approach is very different to the often dry and dull marketing and social media seen from financial brands.
Monzo’s approach seems to be working and it has become very popular among the Gen Z audience, a segment that makes up almost 40 per cent of the global consumer population,
The bank said it expects to reach full profitability by the end of 2024. And with nine million UK customers, that makes it the UK’s largest digital ba
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