Ramsey Naja is chief creative officer at JWT MEA
“For any creative director worthy of that name, what matters most is not the quality of the work that their department produces, but the well-being of the people who produce it. “If you take care of people, the work will take care of itself”, it is said, and I personally subscribe to this piece of advice wholeheartedly.
Now, this may not be the recipe for instant success so cherished by those who hire as quickly as they draw the gun, but it is one that creates the kind of environment that makes success organic, albeit not in the short run.
This approach to talent management – for that’s what it is – is one that I like to call N
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Fully agree with Ramsey and the Leonidas style of leadership is also relevant for the whole industry and not just creatives