JWT lands brief for launch of new Tunisian airline

JWT Tunis has won the communications brief for Tunisia’s new airline, Syphax.

The airline, which will be officially launched on 14 April, will run scheduled flights to European destinations in France, Italy, Morocco and Turkey with two Airbus A319s. Additional destinations in the Middle East and North America will be added as the Tunisian economy develops.

Syphax’s owner, entrepreneur Mohamed Frikha, said: “It’s not every day you get to launch an airline and we want Syphax to portray the spirit and image of the new Tunisia. JWT Tunisia responded to that challenge with a unique vision that interprets who and what we are in an engaging way.”

Ahmed Mahjoub, business director for the Syphax account at JWT Tunis, added: “In the new era Tunis is forging, we wanted our communication to provide a business solution for the airline. Blending imagination and innovation we hope that by sparking the interest of people they will discover Syphax Airline and what it is doing for the country and the Tunisian people.”

Syphax takes its name from the Numidian warrior Syphax and is based out of Sfax, the country’s second largest city. It will serve as the base for the airline’s European operations.