Sheikh Hamdan signs off new logo for Dubai's government

H.H. Sheikh Hamdan has approved the launch of the Government of Dubai’s new logo.

“We have revitalised Dubai’s iconic old emblem and adopted it as the new logo for the Government of Dubai. The new logo symbolises the emirate’s visionary leadership, transformative development journey, and evolution into a city of the future,” His Highness said.

The government’s identity goes beyond the logo, encompassing dedicated teams committed to serving and operating under a culture of efficiency and excellence, His Highness noted.

“These teams are a source of great pride and represent the cornerstone of Dubai’s success as a leading global city and a leading destination for living and working, H.H. Sheikh Hamdan added.

His Highness directed the General Secretariat of The Executive Council of Dubai to oversee the immediate implementation of the new logo across Dubai’s Government entities.

In addition to adopting the new logo, entities will retain their individual logos to reflect their distinctiveness.

The General Secretariat of the Executive Council of Dubai said that government entities will be granted a six-month transition period to implement the new logo.

Elements of the new logo

Dubai Media office’s official twitter account posted a tweet sharing the elements of the new logo.

The new logo is made up of five key elements that embody the values of Dubai.

The Falcon

The Falcon symbolises the authenticity and pride that set Dubai apart. It also represents the sharp vision, mirroring the Emirate’s aspirations for the future.

The Ghaf Leaves

The Ghaf Leaves are the national symbol of flexibility, agility, tolerance and coexistence.

The Dhow

The Dhow represents Dubai’s historical significance as a centre for trade and cultural exchange. These are embodied in the “Sambouq”, the Arabic word for a small Dhow, which also portrays the city’s status as a global economic hub.

The Flag

The Flag is presented as the shield, symbolising safety and security that is enjoyed by all of Dubai’s residents and visitors.

The Palm Tree

The Palm Tree exemplifies generosity and hospitality. It reflects Dubai’s authentic values as it welcomes millions of visitors with warmth and graciousness.