Saif Juma Station director at Pulse 95 Radio, part of Sharjah Broadcasting Authority
Mohammed Yanez, Programme and creative director at Pulse 95 Radio, part of Sharjah Broadcasting Authority
How are you seeing radio and audio consumption change?
Radio is alive and well. That is reflected in the high number of radio stations available in the UAE. The traditional linear consumption of radio is still healthy among the adult-format stations. Non-linear consumption of radio and audio among the new generation and younger audience is fast moving towards other platforms such as streaming, podcasts and
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