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Shantelle Nagarajan
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Sharaf DG ad ‘plays a video’ on KT front page with mixed reality

Shantelle Nagarajan
posted on

The new mixed reality ad format from Sharaf DG can be seen on the front page of today's issue of Khaleej Times.

Scan the QR code on the ad above to experience the mixed reality element of the print advertisement.

Sharaf DG released an ad in the Friday, 30th August issue of Khaleej Times, which offers readers the opportunity to play a video on printed paper. Yes, you read that right.

When readers scan the QR code on the printed ad, a video ad spot starts playing within the confines of the print ad space on page.

The mixed reality ad experience was developed by the electronics brand, in partnership with AI-powered mixed reality publishing platform Flam, to promote a ‘Back to School’ offer introducing AI personal computers to


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Tags:Flammixed realitySharaf DGShourya Agarwal
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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