A screenshot of Huda Beauty's Instagram profile. We’re eight months into 2025, and the marketing landscape is changing significantly. Brands are increasingly using short-form video and UGC to engage audiences, build trust, and drive interactions. These strategies are not just global trends; they resonate deeply with local communities and residents across the GCC.
Everybody’s glued to their phones, and brands are cranking out short videos and all sorts of UGC to actually get people to care. It’s not just another buzzword fad; this stuff seriously matters to local communities in the region.
TikTok, Instagram Reels, YouTube Shorts are the new stomping grounds for brand storytelling. If you’re not on these platforms, you don’t exist.
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