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FeaturedOpinionPR

Shaping stories, shattering stereotypes in the Arab world

Zeinab Abdul Sater, Regional Director of PR and Media at SSUP World writes about the PR and media landscape in the region shifting towards inclusivity.

Photo of Arab world on a globe by Lara Jameson, sourced from Pexels.com

In public relations (PR), storytelling is the heartbeat of the profession. It’s how brands connect, how reputations are built, and sometimes how they are saved.

But behind these crafted narratives lies another story—one of resilience and quiet revolution. This is the story of women in PR and communications in the Middle East, who are not only shaping stories for others but also rewriting their own, navigating a landscape filled with both challenges and opportunities.

In the Arab world, tradition and modernity often collide. Women in PR mu


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