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SHAPE UP FOR GROWTH

Businesses need new models and new approaches if they are to continue to grow in today’s competitive world. Matt Mee, MediaCom’s Global Chief Strategy Officer, highlights today’s building blocks for growth.

Matt Mee, MediaCom’s Global Chief Strategy Officer

The old model for growth is dead. It’s time to crown the new model. It may be hard to pivot from our traditional reliance on scale and efficiency but growth today and tomorrow will more likely come from agility. Learning to change is the first part of adapting.

Why do businesses need to change, you ask. Because there are fewer and fewer new markets to enter and you can only cut your way to efficiency so many times. At the same time, sectors are also being shaken up by more knowledgeable customers and disruptors who are looking to cash in on lazy incumbents, often b


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