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Shangri-La Jeddah appoints Ghada Addas as Director of Marketing and Communications

Ghada Addas' previous experience at recognised brands such as Sephora Saudi Arabia, Tawkilat Automotives, Ministry of Culture, Jeddah Yacht Club and Sela, highlights her skills in marketing, social media, leadership and customer experience.

Ghada Addas, Director of Marketing and Communications, Shangri-La JeddahGhada Addas, Director of Marketing and Communications, Shangri-La Jeddah

Shangri-La Jeddah has appointed Ghada Addas as its new Director of Marketing and Communications.
Addas has built an impressive career, showcasing her versatility across several sectors in the Kingdom of Saudi Arabia. Starting as a copywriter and account assistant at Leo Burnett, she moved on to roles such as Page Editor at Arab News, Brand Manager at Nesma Holding, and Senior Marketing Manager at Sephora Saudi Arabia, Tawkilat Automotives, Ministry of Culture, Jeddah Yacht Club, and most recently Sela.
A Saudi National, Addas has excelled in the hospitality and the destination management sector. As Marketing Director for Balad, Jeddah Historic District, she led the brand’s marketing efforts an


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.