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Seven Media partners with Joe Lewis Company to elevate brand experiences

Leveraging global event expertise with regional communications insight, Seven Media and Joe Lewis Company partner to bring end-to-end solutions for brands in the UAE and KSA.

Seven Media JoeFrom left: Gregg Fray, Owner of Seven Media, Joe Lewis, Founder of Joe Lewis Company.

PR and communications agency Seven Media has partnered with Joe Lewis Company (JLC), an event production and management powerhouse, in a strategic effort to to deliver brands and clients high-impact live experiences.

The partnership follows a year of successful collaborations, including a major activation around the Formula 1 Etihad Airways Abu Dhabi Grand Prix, and sets the stage for both companies to expand their reach and impact in the UAE and Saudi Arabia.

By combining Seven Media’s ability to craft compelling brand narratives with JLC’s expertise in executing major large-scale events, the two companies will offer a seamless, end-to-end solution for brands looking to create unforgetta


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.