fbpx
DigitalFeaturedOpinionPeople

Selecting the right partner to strengthen your brand

Bioniq’s Banafsheh Salmani shares essential steps for creating strategic partnerships that deliver brand and consumer value.

The Middle East is witnessing a surge in strategic partnerships across various sectors, underscoring its commitment to economic diversification, technological advancement, and sustainable development.

For instance, DHA and DET have signed a Memorandum of Understanding (MoU) aimed at enhancing Dubai’s position in the global medical tourism market, which saw significant growth in 2023, with 691,478 medical tourists generating AED 1.034 billion in direct healthcare spending. This partnership seeks to attract investments, international hospitals, and specialised medical centres to Dubai and host medical conferences, build global partnerships, and promote knowledge exchange in healthcare.


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.