Contextual advertising company Seedtag has announced its acquisition of Beachfront, a US-based sell-side ad platform built for CTV and streaming.
The partnership will allow Seedtag to benefit from Beachfront’s technology, premium inventory and expertise in CTV advertising.
These will be incorporated into Seedtag’s existing contextual advertising solutions, allowing clients to deliver privacy-first advertising across multiple channels.
The acquisition aims to help accelerate Seedtag’s Contextual TV offering in other markets, as the company grows its own CTV roadmap and partnerships.
The announcement follows Seedtag’s recent launch of Contextual TV in the US, and offering t
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