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Second edition of Athar Festival showcases AI-driven creative innovation

Athar Festival will celebrate influence of creativity and inspire a new generation of creative-first Saudi marketers, from 5-6 November 2024 in Riyadh. 

Bringing together talent and leaders from the Kingdom and beyond, the festival will feature two content stages, four young talent academies, bespoke accelerator programmes, exclusive roundtables, and the Athar Awards.

Technology has the potential to unveil, unlock, and unleash the true power of creativity, transforming the process of creative expression like never before.

To explore the game-changing impact of creativity, powered by the confluence of human and artificial intelligence, the second edition of Athar – Saudi Festival


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