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posted on Jun. 03, 2025 at 12:40 pmJun 4, 2025

Saudi’s Al-Ittihad Club picks Dentsu Sports International, Merkle

posted on Jun. 03, 2025 at 12:40 pmJun 4, 2025

The 12-month project will see DSI and Merkle work alongside a consortium of best-in-class industry specialists to reimagine Roshn Saudi Pro League-winning Al-Ittihad Club's CRM, website, mobile app and data platforms.

Al-Ittihad Dentsu Merkle

Dentsu Sports International (DSI) and Merkle, dentsu’s leading customer experience management company, have been appointed as digital transformation partners by Al-Ittihad Club, one of the most iconic and decorated clubs in Saudi Arabian football.

Following a victorious season in the Roshn Saudi Pro League, Al-Ittihad is embarking on a bold new chapter to bring the club closer to its fans through an ambitious overhaul of its digital and data infrastructure.

The 12-month project will see DSI and Merkle work alongside a consortium of best-in-class industry specialists to reimagine the club’s CRM, website, mobile app and data platforms.

Tarek Daouk, CEO of dentsu MENA, said, “We’re incr

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Tags:Al Ittihad Al-Ittihad Club behaviours CRM data platforms Dentsu dentsu Sports International digital leadership DSI Kieran Morrison Merkle mobile app preferences Roshn Saudi Pro League Tarek Daouk website

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.