MBC Media Solutions (MMS), the in-house commercial advertising and sales unit of MBC GROUP – the largest and leading media company in the Middle East and North Africa (MENA) – has been appointed the exclusive advertising representative for the brand-new Saudi Sports Company (SSC) network of TV and digital channels.
SSC is set to air the Kingdom of Saudi Arabia’s top sporting competitions for the 2021/22 season, including the Prince Mohammad bin Salman Pro League, the King Cup and the Saudi Super Cup.
SSC will also broadcast regional/international tournaments, such as the AFC Asian Cup, the primary association football competition featuring national teams of the Asian Football Confederation (AFC). Rights include the broadcast of the AFC Asian Qualifiers – Road to Qatar, the 2023 AFC Asian Cup to be held in China, and the AFC Champions League, amongst others.
Under this agreement, MMS will provide unrivalled expertise in both digital and broadcast marketing and advertising, providing exclusive opportunities and solutions for local and regional businesses to assist their goals for the coming period.
Muhammad bin Abdallah al-Khuraiji, Chairman of the Board of Directors, MMS, stated: “This special agreement with SSC will provide a wealth of opportunities for businesses in the region to reach sports viewers better than ever before.
“The marketing and advertising sectors in the Kingdom and rest of the region are rapidly developing and advancing, and MMS’s offerings are in line with the most innovative broadcast and digital solutions in the market.”
For his part, Ahmed Al Sahhaf, CEO of MMS, commented: “We are very happy that MMS is part of the Kingdom of Saudi Arabia’s sporting history through this latest partnership with SSC. This agreement will provide a fantastic opportunity for brands to be part of the top sporting content in the Kingdom, region, and beyond.”
An official spokesperson for the SSC, welcomed the agreement with MMS, adding that such partnerships will open “exceptional opportunities” for media companies and others to contribute to the development of television production of sports content plus access to satellite broadcasting rights for upcoming global sports events.
It is also worth noting that MMS is the exclusive advertising representative for Al Arabiya News Network.
The new agreement will provide a unique opportunity for MMS clients with an extensive reach across multi-channel genres and platforms.