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Saudi Report 2021: The hybrid retailer and the hybrid shopper, by Chalhoub Group’s Henri Abi Nader

Chalhoub Group’s CX manager, Henri Abi Nader explains how the brand is maintaining its legacy while constantly innovating.

In our daily lives, we try to find a balance between the old and the new; aspects of our routines that are constant and those that are changing. During the pandemic, we have been given time to consider more closely what it is we want from our lives because part of it has been taken away.
The global pandemic has undoubtedly changed our society, our behaviours and our experiences and has significantly affected the way consumers browse and shop. The ‘new normal’ will be marked by deep and fundamental changes for businesses, markets and societies.
The retail industry is shifting attention to focus on immersive shopping and customer experience. The market landscape is changing across the re


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