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Saudi Report 2021: Add to cart, by Bassmat’s Abdulrahman Saud

Online shopping is a pandemic trend that has come to stay, says Bassmat’s CEO Abdulrahman Saud.

In Saudi Arabia, the market volume is expected to reach $8.2bn by 2024. Reflecting expanded consumer choice, analysis shows that consumers worldwide are making purchases at a greater number of websites and online marketplaces than before. Residents in countries like Saudi Arabia are buying from 33 per cent more online stores, on average, followed closely by Russia (29 per cent), the UK (22 per cent)  and the UAE (21 per cent).
In the era of tap-like-love, the add-to-cart and shop-now buttons have become two of the most popular. They introduced to the world a different shopping experience, and when the pandemic hit the shop-now button became an integral part of people’s lives all over the wor


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