The Saudi Pro League (SPL) has announced TikTok as its digital partner for the 2024-25 season. With this partnership, SPL aims to create an unparalleled digital experience for football fans across the region and beyond.
As part of the agreement, TikTok says it will introduce a dedicated SPL Exclusive Hub on the platform. The hub aims to be a central space where fans can access content from the league’s clubs and partners. The feature hopes to offer an immersive experience, bringing fans closer to their favourite teams and players in innovative and interactive ways.
Omar Mugharbel, CEO of the Saudi Pro League, said: “The partnership between the Saudi Pro League and TikTok is a groundbreaking development for our sector in the region and represents a strategic leap into the future of sports entertainment.
This is more than a partnership, it’s a digital revolution. We are harnessing TikTok’s power to transcend traditional engagement and offer our fans a canvas for creative expression and a suite of experiences tailored to their passion for football.”
The deal has also included a partnership with TikTok and the Roshn Saudi League (RSL) to bring exclusive content to the platform, offering fans behind-the-scenes access, player interviews, and unique insights into the league, clubs, and players. The collaboration aims to enhance fan engagement and immerse viewers in the excitement of RSL matches.
“We’re creating a realm where each fan has a front-row seat to the spectacle of the Roshn Saudi League, powered by the boundless creativity that TikTok embodies,” said Mugharbel.
Additionally, the SPL will provide TikTok creators with exclusive opportunities to explore and showcase new facets of the league, such as access to training sessions, match-day experiences, and interactions with top players. These opportunities will not only enhance engagement but also drive creative storytelling that resonates with a global audience. With SPL’s innovative experience and thrilling football content, TikTok football fans can look forward to a diverse range of content and engagement opportunities, all exclusively on TikTok.
With more than 44.2 million likes and a follower count of 2.5 million, the SPL’s presence on TikTok has created a centralised digital space for fans to engage with the league.
“By partnering with the Saudi Pro League, we are tapping into this strong affection for the sport and aligning with the league’s strategic vision to become one of the top football leagues globally,” said Kinda Ibrahim, TikTok’s GM for Operations in the Middle East, Turkey, Africa, Pakistan and South Asia.
“Through modernising the fan experience with a dedicated space for league content, clubs, and partners, we aim to strengthen the community of sports enthusiasts by providing them with more ways to connect and engage with exclusive content online,” she explained.
TikTok will also implement an always-on hashtag, ‘#SaudiLeague,’ to amplify the SPL’s digital footprint.
Lastly, the partnership will also include dedicated content promotion and programming that extends beyond the traditional matchday experience and a commitment, from TikTok, to extend media activity, ensuring that the SPL remains at the forefront of digital innovation in sports marketing.
