From left: Kinda Ibrahim (TikTok GM for Operations in the Middle East, Turkey, Africa, Pakistan and South Asia). Image Courtesy: Saudi Pro League; Omar Mugharbel, CEO, Saudi Pro League.
The Saudi Pro League (SPL) has announced TikTok as its digital partner for the 2024-25 season. With this partnership, SPL aims to create an unparalleled digital experience for football fans across the region and beyond.
As part of the agreement, TikTok says it will introduce a dedicated SPL Exclusive Hub on the platform. The hub aims to be a central space where fans can access content from the league’s clubs and partners. The featur
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