Saudi Focus: Riding into Saudi Arabia’s new era – by Jeeny’s Hasan Abughosh

Jeeny’s Hasan Abughosh gives his insight across a ride-hailing app’s marketing

By Hasan Abughosh, chief marketing officer at Jeeny  
The way people travel has undergone a profound transformation with the advent of ride-sharing apps. The convenience of summoning a ride with a simple tap on a screen has made it possible and even appealing for many people to forgo public transportation, hail a taxi or live without their own car.
Industry data supports that ride-hailing services have seen significant growth in developing countries, particularly in regions with limited public transportation options and growing middle-class populations. Such growth can be attributed to factors such as convenience, affordability and access for previously underserved populations. 
However, no

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.