By Hasan Abughosh, chief marketing officer at Jeeny
The way people travel has undergone a profound transformation with the advent of ride-sharing apps. The convenience of summoning a ride with a simple tap on a screen has made it possible and even appealing for many people to forgo public transportation, hail a taxi or live without their own car.
Industry data supports that ride-hailing services have seen significant growth in developing countries, particularly in regions with limited public transportation options and growing middle-class populations. Such growth can be attributed to factors such as convenience, affordability and access for previously underserved populations.
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