INDUSTRY SNAPSHOT
How have consumers changed in Saudi Arabia in recent years?
In the past few years, something remarkable has been happening in Saudi Arabia. Consumers have been undergoing a transformative shift. Armed with knowledge at their fingertips, they are bold, expressive, and unafraid to showcase their individuality through their choices. Saudi consumers today are no longer satisfied with just any ordinary experience. They demand personalized attention, seamless digital services, and a touch of magic that makes them feel truly special. They are raising the bar and challenging brands to step up their game.
But here’s the exciting part – they’re not just demanding; they’re also open to new ideas and experimentation. They’re eager to discover innovative products, embrace fresh concepts, and be part of something extraordinary. This presents an incredible opportunity for brands to captivate their hearts and minds.
What are clients asking for in Saudi that’s new?
The Saudi market is buzzing with exciting changes, and clients are at the forefront of this revolution. They’re seeking something new, something that goes beyond the ordinary. Clients in Saudi Arabia have raised the bar. They are craving agility and responsiveness from their agency partners. The pace of progress in society is lightning-fast, and they want their agencies to keep up, to stay ahead of the game. The call for transformation is ringing loud and clear, urging everyone to step up their game and embrace the winds of change.
But it doesn’t stop there. Clients are yearning for more than just exceptional services. They want transparency. They want to build strong, trust-based relationships with their agency partners. They seek openness, honesty, and integrity. It’s all about fostering a bond that transcends mere business transactions. It’s about standing shoulder to shoulder, united in a shared purpose that creates a lasting impact.
Where do you see the biggest potential for growth in Saudi?
The biggest opportunity for growth lies in embracing technology to push the limits of local creativity. There is an immense potential for creating culturally authentic, high-quality creative content that is a true reflection of our talent and passion. The world is curious to know more about our culture and people and we are in a unique position to enable them with authentic stories and engaging experiences that also serve well to elevate our client’s brand.
Yousef Sharbatly, CEO, Digitect
