TikTok is captivating millions and transforming the way Saudis connect, create, and promote businesses.
The digital phenomenon that has taken the realm of short-form video by storm, creating viral sensations and reshaping the social media landscape in Saudi Arabia.
In fact, Saudi Arabia claims the crown as the global leader in TikTok penetration, with a staggering 88 per cent of the population under its spell.
With an ad reach rate surpassing expectations at 110 per cent, TikTok’s allure captivates not only individuals but also those with multiple accounts.
Diving deeper into the app, it shows a fascinating gender dynamic, with 38 per cent of TikTok ad viewers being women and 62
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