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Saudi Arabia’s social and digital trends: what you need to know

APCO Worldwide’s Rad Arekat gives the lowdown on what is happening in the fast-paced Kingdom

Image Credit: APCO Worldwide
As the world is becoming increasingly digital, it’s essential to understand the latest social and digital trends for this year, particularly in Saudi Arabia. KSA is a rapidly growing market for social media and digital platforms.
The number of social media users in Saudi Arabia reached 29.5 million in 2023. As a result, businesses are turning to social media platforms to connect with their audiences and increase brand awareness.
The most popular social media platforms in Saudi Arabia is YouTube, followed by TikTok, Instagram, Snapchat, and Twitter, according to the most recent data insights


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