‘Saudi Arabia is the dream for every marketer’

posted on Aug. 26, 2024 at 11:16 amAug 26, 2024

Loma Jaber, Managing Director for Hewar Group

HOW HAVE SAUDI CONSUMERS CHANGED IN RECENT YEARS?

The paradigm shifts inspired by Saudi Vision 2030 has driven Saudi society towards digital adoption, with a 99 per cent internet penetration rate.

The young Saudi community is among the most digitally engaged in the world. Whether in communication, entertainment, or e-commerce preferences, they demand more personalised experiences and this will keep on getting better with AI and digital advancements.

In addition, Saudi consumers are reshaping their priorities in tandem with global themes as they increasingly adop

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.