Loma Jaber, Managing Director for Hewar Group
HOW HAVE SAUDI CONSUMERS CHANGED IN RECENT YEARS?
The paradigm shifts inspired by Saudi Vision 2030 has driven Saudi society towards digital adoption, with a 99 per cent internet penetration rate.
The young Saudi community is among the most digitally engaged in the world. Whether in communication, entertainment, or e-commerce preferences, they demand more personalised experiences and this will keep on getting better with AI and digital advancements.
In addition, Saudi consumers are reshaping their priorities in tandem with global themes as they increasingly adop
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