By Alison Weissbrot
S4’s offerings are going to market under the Media.Monks brand.Sir Martin Sorrell’s S4 Capital has merged with agencies around the globe since its launch in 2018 under its two banner brands: MightyHive for data and technology and MediaMonks for content.
That’s changing. On Tuesday, S4 said it will merge MediaMonks and MightyHive under a single name, Media.Monks, fulfilling its promise to go to market as a unitary brand. S4 will maintain its brand for the investor community and will continue to be listed as S4 Capital on the London Stock Exchange.
Rather than smashing toge
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