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Jessica Alba and Zac Efron star in Dubai Tourism spy thriller

The campaign, created by Mother, uses Dubai as a backdrop for fictional film trailers.

By Fayola Douglas

Jessica Alba and Zac Efron star in a spy thriller-style spot for Dubai Tourism.

The campaign uses the city as the backdrop for the movie-trailer-like ads, inspired by film genres, giving a preview of what time spent in Dubai could entail. Although it’s probably inadvisable to get up to any illicit activity.

The “Dubai presents” campaign, created by Mother, is being launched with the spot, “Spy”, which stars Alba and Efron as a sparring couple, featuring dramatic espionage-style sequences with some added humour.

Directed by Craig Gillespie through MJZ, viewers are taken on a journey through destinations such as Bu

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