Rumours have been circling that Apple plans to add a ‘web eraser’ tool to its Safari browser later this year.
The AI-based tool could filter out adverts and other content for users, based on their preferences.
At the weekend, The Financial Times reported that British newspaper groups have raised serious concerns over Apple’s ‘web eraser’, worried it could affect their digital ad revenue.
The News Media Association (NMA), represents the interests of newspaper publishers in the UK.
It has called for a meeting between publishers and Apple to look into the potential ramifications of the new feature.
Online reports predict the ‘Web Eraser’ has the potential to perm
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Tags:Apple
