Dubai’s Roads and Transport Authority (RTA) has revealed updated guidelines for OOH advertisers.
The new guidelines include several changes that will affect OOH advertising in the city.
These include improved site planning for advertisements, elevated traffic safety standards, updated spacing criteria between billboards and intersections, standardised design elements, the introduction of pilot areas, and new procedures for the construction of billboards and commercial signage.
The new guidelines were revealed in the latest edition of the Dubai Out-Of-Home (OOH) Advertising Manual that is launched in collaboration with Dubai Municipality and Dubai’s Department of Economy and T
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