Credit: WAM
Dubai’s Roads and Transport Authority (RTA) has signed an agreement with Sky Blue Media.
It allows them exclusive rights to manage outdoor advertising on the former’s public bus fleet and related facilities for five years.
The media agency will manage the planning, design, operation, and marketing of advertising spaces across all the RTA’s public bus facilities in Dubai.
That includes 1,400 public buses, 22 bus stations, 741 bus stands, and 523 dedicated advertising spaces within bus facilities.
Ahmed Bahrozyan, CEO of the Public Transport Agency at the RTA, said: “This type of strategic agreemen
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