The Royal Commission for AlUla has launched a new heritage conservation campaign titled ‘I Care.’
It aims to protect and promote the rich cultural heritage, diversity, and history of AlUla’s ancient history.
The campaign highlights the importance of RCU’s diverse and ongoing heritage protection projects in AlUla as it continues to develop into the world’s largest museum.
It will promote the need to safeguard AlUla’s diverse landscape of cultural assets, including natural and manmade monuments to boost economic development, drive community engagement, and expand people’s knowledge and appreciation of AlUla’s past – goals that align with the aims of Saudi Vision 2030.
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