New airline Riyadh Air wants to make a statement ahead of its maiden flight in 2025.
The airline has picked world-renowned Saudi Arabian fashion designer Ashi to design and create the airline’s first-ever cabin crew fashion line.
It said the partnership “marks another groundbreaking milestone for the Kingdom’s new start-up airline”, combining high fashion with functionality.
Riyadh Air said the new uniform collection reflects its “dynamic approach to doing things differently, along with setting new standards in customer service and style, as it positively disrupts the future of aviation through its digital-first mindset and relentless attention to detail.”
Riyadh Air CEO Tony Douglas said: “ Our cabin crew personify the panache and style that Riyadh Air represents, making it imperative to partner with a like-minded innovator who not only understands Saudi Arabian culture and hospitality, but also captures the essence of our brand with a bold, visual impact.
“The cabin crew fashion line is one of the first things our guests will see when they board our aircraft in 2025 and we are confident that Ashi’s unique designs will leave a lasting impression, ensuring the experience lives long in their memory after they have landed.”
Ashi, founder and creative director of ASHI STUDIO, said: “The airline will play an important role in the future of Saudi Arabia by making Riyadh one of the world’s key destinations. It’s an exciting time to be in Saudi Arabia and to witness another Saudi brand going global.”
Ashi became the first couturier from the Gulf region to join the Fédération de la Haute Couture in Paris as a guest member in 2023.
His creations have been worn and seen by major celebrities and royalties becoming himself an iconic figure in Saudi Arabia.
