The Campaign Breakfast Briefing: The Future is Now is back this Friday, 12 September at the Metropolitan Hotel Dubai, offering attendees exclusive networking opportunities and unparalleled knowledge-sharing.
Delving far deeper than surface-level trends, this event will answer tough questions on the transformative forces redefining the Middle East marketing landscape – from reimagining commerce media accountability in the AI age to strategising smarter scale outside walled gardens.
The speaker lineup includes:
- Andre Matarazzo, Director of Creative, Content and Communication, Majid Al Futtaim
- Jonathan Flender, Vice President of Digital and Omni, GMG
- Maher Kassab, Associate Director – Digital Marketing, ARADA
- Giacomo Ziani, Senior VP – Corporate Marketing & Communications, G42
- Anis Zantout, Executive Director – Digital Innovation, Dubai Holding Entertainment
- Rory McEntee, Chief Marketing Officer, GymNation
- Passant El-Ghanem, Marketing Director – Middle East & Africa, Kraft Heinz
- Meghna Vyas, AVP – Marketing, Banking Sector, UAE
- Mazen Nahawi, Founder and CEO, CARMA and SOCIALEYEZ
- Dr. Hoda Daou, Managing Director, Annalect
- Ravi Rao, Managing Partner, Climaty.AI
- Umar Nisar Siddiqui, Head of Programmatic, Khaleej Times
- Andrew Ene, Head of Performance, Spark Foundry MENA
- Karim Jarrah, Senior Digital Director, PHD
- Gosia Wajchert, Managing Director – MEA, Criteo
- Elie Chammas, Regional Director MENA, Project Agora
The event will kick off with a fireside chat moderated by Criteo’s Gosia Wajchert. She will navigate discussions between Majid Al Futtaim’s Andre Matarazzo and GMG’s Jonathan Flender on how AI-powered commerce can reignite the emotional side of shopping by leveraging creativity.
Following this, Project Agora’s Elie Chammas, will take to the stage to moderate a panel featuring ARADA’s Maher Kassab, Khaleej Times’ Umar Nisar Siddiqui, Spark Foundry MENA’s Andrew Ene and PHD’s Karim Jarrah. The panel will tackle the challenge of platform saturation and discuss the growing opportunity for the open web to reclaim its share.
Then, Campaign Middle East‘s Anup Oommen will tackle the topic of integrating agentic AI and the challenges surrounding this with G42’s Giacomo Ziani, Dubai Holding Entertainment’s Anis Zantout, Climaty.AI’s Ravi Rao and Meghna Vyas, AVP – Marketing, who leads cards marketing for one of the largest banks in the UAE
Finally, Campaign Middle East will host the first-ever Campaign Debate, where industry leaders will take to the stage to settle the question: Has creativity lost its showmanship due to its focus on data? GymNation’s Rory McEntee and Annalect’s Dr. Hoda Daou makeup ‘Team For’, going against Kraft Heinz’s Passant El-Ghanem and CARMA and SOCIALEYEZ’s Mazen Nahawi.
Along with unmatched networking opportunities with the region’s industry, your ticket gets you free flowing coffee and access to a delicious breakfast spread. Tickets to the event are selling out fast, so get yours now!
